Category: Uncategorized

Customer Service IS Sales

Did my CSR say that? No, not YOUR CSR, some other CSR.  YOUR CSR books 86% of their calls, even though the industry average is about 33%.  They view every incoming phone call as a…

Customer Empathy as a Marketing Strategy

How do we choose the right products or services for us?  This may depend on many things, such as: Do I have the budget? Does it provide value and usefulness? Are we feeling better or…

How well is your website performing in search?

The answer to that question goes farther than the google rank on the predominant keyword.  The conscientious marketer considers many facets of Search Engine Optimization (SEO): Onsite criteria, offsite activity, directory listing information, consumer reviews,…